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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and London's Natural History Museum will launch a pop-up shop stocked with exclusive merchandise. Fans will find products like stationery, plushes, and artwork that are inspired by the institution's theme. For collectors, though, is a limited-edition Pikachu card, offered as a free bonus at the pop-up. This shop is scheduled from on-site at the museum to online between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with beautiful illustrations that show Pokémon in their wild environments. It's essentially is what an in-world scientist could produce after adventurers submit their data, alternatively a naturalist's journal might have created if the Galapagos teemed with flying-types rather than birds. Part of the charm stems from the book's scholarly treatment, treating Pokémon as worthy of scientific study. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Promo Card Different

It is common for The Pokémon Company to release cards for big events and crossover partnerships. A lot such collector items often feature the iconic electric rodent that acts as the franchise mascot. The factor setting this latest promotion apart however, is the distinctly bigger dimensions. Although precise specs were not immediately shared, availability will certainly be strictly limited, and fans limited to just one card per purchase.

Curbing Reseller Interest

Per a company announcement, a portion of the pop-up items may also be available beyond the institution itself. However, broader availability is slated for select retailers within the United Kingdom. Critically, collectors cannot acquire this promo via the official web shop. While speculator demand is inevitable, it appears they will have a difficult time stockpiling large numbers this time around. For those feeling left out, consider the upcoming Pokémon Fossil exhibit headed to the Windy City later this year.

"Every penny from purchases from the museum store and its web shop, including Pokémon products, go toward the Natural History Museum’s non-profit work. This includes the research of hundreds of researchers who are scientific inquiry and finding solutions to the planetary emergency," the statement notes.